Meetup Identity Redesign
Meetup Identity Redesign
Branding | 2024
Branding | 2024
Branding | 2024
Background
Background
Meetup is a social media platform for hosting and organizing in person and virtual activities, gathering, and events for people and communities of similar interest, hobbies and professions.
Meetup is a social media platform for hosting and organizing in person and virtual activities, gathering, and events for people and communities of similar interest, hobbies and professions.
Logo Redesign
Logo Redesign
Based on the brand research, I formed a word list with mind mapping technique which led me to sketching considering the aspects of icons, index, symbols, rhetorical figures and action verbs.
Design Iterations
Design Iterations
I took some ideas from my mind mapping exercise and turned into design itereations
I took some ideas from my mind mapping exercise and turned into design itereations
Final Logo
Final Logo
The logo is made contemporary by Avenir, French for future. It is a representation of human nature which reflects on the brand's mission.
The logo is made contemporary by Avenir, French for future. It is a representation of human nature which reflects on the brand's mission.
Other Brand Applications
Other Brand Applications
Next Project
Next Project
Personal Mandala
Personal Mandala